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標題および責任表示
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Routledge international handbook of consumer psychology / edited by Cathrine V. Jansson-Boyd, Magdalena J. Zawisza
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出版・頒布事項
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New York : Routledge , 2017
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形態事項
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xviii, 729 p. ; 26 cm
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巻号情報
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| 巻次等 |
: hardback |
| ISBN |
9781138846494 |
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書誌構造リンク
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Routledge international handbooks <BB00176005>//a
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内容著作注記
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1. The history of consumer psychology / Cathrine V. Jansson-Boyd and Nigel Marlow
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2. Cross cultural consumption / Susan Forquer Gupta
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3. Globalization, branding, and multicultural consumer behavior / Carlos J. Torelli and Mara Rodas
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4. Visual attention in consumer settings / J. Wesley Hutchinson, Joy Lu, Evan Weingarten
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5. Perception and consumption : touch, multisensory integration and congruency / Cathrine V. Jansson-Boyd
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6. The role of procedural knowledge in consumer judgment and decision-making / Robert S. Wyer, Jr.
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7. Unconscious cognition effects in consumer research / Claudiu V. Dimofte
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8. Capturing the consumer's unconscious : applying the implicit association test in consumer research / Dominika Maison and Aiden Gregg
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9. The self in consumption / Russell Belk
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10. Revisiting self-congruity theory in consumer behavior : making sense of the research so far / M. Joseph Sirgy, Dong-Jin Lee, Grace B. Yu
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11. Social comparison processes in advertisement : on the relative sales-value of beauty / Michael Häfner
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12. Applying universal dimensions of social perception to consumer context : an extension of the SCM/BIAF models with the relevance principle / Magdalena J. Zawisza
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13. Does size matter? : media influences and body image / Megan Hurst, Helga Dittmar, Emma Halliwell and Phillippa C. Diedrichs
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14. The psychology of healthy eating / Lara Spiteri-Cornish
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15. Political marketing : theory and practice / Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman
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16. Religion and consumer behaviour / Elizabeth A. Minton and Lynn R. Kahle
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17. The psychological consequences of money for economic and social relationships / Tomasz Zaleskiewicz and Agata Gasiorowska
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18. Young children as consumers : their vulnerability to persuasion and its effect on their choices / Dick Mizerski, Shasha Wang, Alvin Lee, and Claire Lambert
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19. Framing effects in consumer judgment and decision-making / Tobias Krüger, Tobias Vogel and Michaela Wänke
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20. Enhancing consumer behavior with implementation intentions / Peter M. Gollwitzer, Maik Bieleke, and Paschal Sheeran
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21. The elaboration likelihood model : understanding consumer attitude change / Jacob Teeny, Pablo Briñol and Richard E. Petty
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22. Transactions as trade-offs between costs and benefits / Bernadette Kamleitner and Ruta Ruzeviciute
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23. Naïve theories about marketing and consumption in consumer inference / Hélène Deval, Maria L. Cronley, Susan Powell Mantel and Frank R. Kardes
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24. What makes tomorrow's gain worth today's pain? Cognitive, motivational and affective influences in consumers' self-control dilemmas / Aparna A. Labroo and Anastasiya Pocheptsova
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25. Sex drive and consumer decision-making / Rui Chen and Maggie Wenjing Liu
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26. Aging and consumer behavior : challenges and opportunities / Stephanie M. Carpenter and Carolyn Yoon
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27. Sustainability and consumer psychology / Eda Gurel-Atay, Lynn R. Kahle and Elizabeth A. Minton
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28. Moving towards sustainable consumption : a psychological perspective on improvement of public transport / Margareta Friman and Tommy Gärling
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29. The psychology of branding / Arnd Florack and Johanna Palcu
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30. Aesthetics : antecedents, underlying processes, and behavioral consequences / Martin Reimann and C. Clark Cao
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31. Anthropomorphism / Pankaj Aggarwal and Ann L. McGill
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32. Novel phenomena, evolving frameworks : exploring social influence in the online world / Rebecca Walker Reczek and Cait Lamberton
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33. Representations of race, gender, and sexual orientation in gaming content / Melody A. Stotler and Karen E. Dill-Shackleford
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34. Personality-customised advertising in the digital environment / Sandra Matz
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注記
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Contents: Pt. I. Introduction and cross-cultural research (1. The history of consumer psychology -- 3. Globalization, branding, and multicultural consumer behavior) -- Pt. II. Consumer cognition and perception (4. Visual attention in consumer settings -- 8. Capturing the consumer's unconscious) -- Pt. III. Social perception, self, identity and well-being (9. The self in consumption -- 14. The psychology of healthy eating) -- Pt. IV. Social and cultural influences (15. Political marketing -- 18. Young children as consumers) -- Pt. V. Decision making, attitudes and behavioural research (19. Framing effects in consumer judgment and decision-making -- 26. Aging and consumer behavior) -- Pt. VI. Products, branding preferences and sustainability (27. Sustainability and consumer psychology -- 31. Anthropomorphism) -- Pt. VII. Internet and electronic media (32. Novel phenomena, evolving frameworks -- 34. Personality-customised advertising in the digital environment)
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注記
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Includes bibliographical references and index
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学情ID
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BB22674698
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本文言語コード
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英語
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著者標目リンク
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*Jansson-Boyd, Cathrine V <AU00783497> editor
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著者標目リンク
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Zawisza, Magdalena J <AU00783498> editor
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分類標目
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LCC:HF5415.32
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分類標目
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DC23:658.8/342
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件名標目等
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Consumer behavior -- Psychological aspects
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件名標目等
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Consumers -- Psychology
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件名標目等
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Marketing -- Psychological aspects
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