検索結果 50 件
紙図書
国立国会図書館全国の図書館
- 要約等"Democratizing Luxury explores the interplay between advertising and consumptio......pan by investigating how Japanese companies at key historical......ty emerging in the late nineteenth ce......s became associated with quality and style. At the same time, Western ideas of modernity merg......l ideals to create Japanese connotations of luxury for rea......factured items at all price points to increase consumer attainability, wh......ility. Between the late nineteenth an......market. Growth of purchasing pow......ing throughout the empire, and globally after the Asia-Pacific w......45). This book offers case studies that examine...
- 件名...--Case studies Advertising--Japan--Histor......ase studies Stratégie de marque...... de cas Consommateurs--Préfére...... de cas Consommatrices--Japon--Histoire--Étude...
紙図書
国立国会図書館全国の図書館
- 件名Science -- Quotations, maxims, etc. Science -- ...
- 並列タイトル等（連結）Dictionary of scientific quotations Scientific quotations
- 並列タイトル等Dictionary of scientific quotations Scientific quotations
紙図書
全国の図書館
- 件名Advertising, Point-of-sale Marketing Consumers -- D...
- 件名（識別子）Advertising, Point-of-sale Marketing Consumers -- D...
紙図書
全国の図書館
- 件名Advertising, Point-of-sale Marketing Consumers -- D...
- 件名（識別子）Advertising, Point-of-sale Marketing Consumers -- D...
デジタル記事
全国の図書館
- 要約等<jats:p> ...... She's the dollars, she's...... a promise, in the year of election. Sist......tealing hearts at a traveling sh...... For the love of money. In the worship of things. ......en employed by advertising as a means of selling product. Regardless of culture, more ......invoked as one of capitalism's iron-clad codes of quality. The Uses of Desire in Advertising Specifi......most common. That in which desir...... is: (1) stimulated or (2) sated by a product...... in both cases the product is mor...... powerful than the thing the audience finds......most powerful: the physical surge, the emotional...
- 参照...How Television Advertising Reveals Political-Economic De...
- 出版者（掲載誌）Queensland University of Technology
デジタル記事
インターネットで読める全国の図書館
- 要約等The purpose of the study was to investigate a probable association between EEG......ing four informative-transferrin......king type ads. The advertisements......udents participated in this expe......ded during TV watching experiment. The participants w......ked to fill in the questionnaire immediately after watching individua......isement. Seven point scale semantic......s used to evaluate psychological......onse including attitude toward a......ent and brand, purchase intention, the degree of preference, amount of recollection b......uestionnaire. Data were analyzed to read the EEG pattern and consum......s. As results, the advertisement which showed th...
デジタル記事
全国の図書館
- 要約等The purpose of the study was to investigate a probable association between EEG......ing four informative-transferrin......king type ads. The advertisements......udents participated in this expe......ded during TV watching experiment. The participants w......ked to fill in the questionnaire immediately after watching individua......isement. Seven point scale semantic......s used to evaluate psychological......onse including attitude toward a......ent and brand, purchase intention, the degree of preference, amount of recollection b......uestionnaire. Data were analyzed to read the EEG pattern and consum......s. As results, the advertisement which showed th...
紙図書
全国の図書館
- 件名Advertising, Pont-of-sale
- 件名（識別子）Advertising, Pont-of-sale
- 著者標目Association of National Advertisers Point-of-Purchase Advertising Institute
デジタル記事
インターネットで読める全国の図書館
- 要約等Objective: To examine the effectiveness of newly developed materials for prov......ding health-related information to the worksite population, we compared the amount of attention that employees paid to the materials.<br> Met......panies participating in an inter......3. Three kinds of media were use......g health information: [1] Point Of Purchase advertising menus (POP men......re distributed at health-related events. One ...... or more after the introduction of these media, we compared the amount of attention paid to each type of medium.<br> Results: Amongst the three types of media, the POP menu drew the most attention, although resu...
- 件名... nutrition education materials for heal...... nutrition education attention paid to the medium characteristics of the medium
- 参照[Scientific Statement] 従業員食堂におけ......取量に及ぼす効果 Association between Vis......ollow‐up Study at Worksites Salt......tion in a Population for the Prevention of Hypertension 生活習慣病の予防と医療費：10年...
デジタル記事
インターネットで読める全国の図書館
- 一般注記...ggest recommendations for the newly-enacted ......th Claims Regulation on processe......e. It analyzed the data about preference and evaluation of both consumers and experts. The following sugg......ll three kinds of claims: the nutrient function claims, other function clai...... and reduction of disease risk claims. And, at the beggining of enforcement, the government sho......ire pre-review of all food products, and watch over adverti......els. Secondly, the functional con......ent as well as the warning should be mandated to be writte......oticeable area of package to provide information at the point of purchase. Thirdl...
デジタル記事
インターネットで読める全国の図書館
- 要約等...ggest recommendations for the newly-enacted ......th Claims Regulation on processe......e. It analyzed the data about preference and evaluation of both consumers and experts. The following sugg......ll three kinds of claims: the nutrient function claims, other function clai...... and reduction of disease risk claims. And, at the beggining of enforcement, the government sho......ire pre-review of all food products, and watch over adverti......els. Secondly, the functional con......ent as well as the warning should be mandated to be writte......oticeable area of package to provide information at the point of purchase. Thirdl...
デジタル記事
インターネットで読める全国の図書館
- 要約等<p>In freemium platforms where the basic usage fee is free, operators have the advantage of acquiring user......hout incurring advertising costs. However, Japanese operators often place TV ad...... be expensive. Therefore, an empirical study on the effectiveness of advertising in freemium se...... Specifically, the impact of TV advertising on manga purchases of free members o......single source data for TV advert......d membership status at two time points for two freem......app companies. The results showed that the number of TV advertisements watched during the week when view......rted to paying purchasers, and the interaction with t...
- 件名ネットワーク効果 転換率 シングルソースデータ 残存効果 Network effect Conversion rate Single source data AdStock
- 並列タイトル等（連結）An Analysis of Japanese Manga Apps ― 日本のマンガア...
デジタル記事
インターネットで読める全国の図書館
- 要約等<p> The study of advertising analysis has k......icance for education to date as the world leans to......s well known that advertising analysis in Ja......a literacy education introduced into the English curriculum in the late 1980s in Onta......topic overlook the fact that before media literacy education began in sc......, a more basic advertising analysis was already a part of consumer education. As a resul......an approach to advertising analysis focus......nding sophisticated techniques of consumer appea......egarded, while the importance of the basic study of advertising analysis requi......p><p> Based on the above recognition, this paper...
- 件名secondary education curriculum English course information fact 中等教育 教育課程 英語科 情報 事実
- 出版者（掲載誌）Japanese Educational Research Association
紙デジタル記事
国立国会図書館全国の図書館
- 要約等As demands of consumers are ......ve changed to satisfy various im......e overlooked that the activities of people who mak...... interact with their hobbies are ......visible change of landscape. In ......erview surveys at multiple exhib......etings held in the Tokyo metropol......area, we grasp the actual state of the hand-made craft market and the social background of their formation. We grasped the position of handmade craft...... and clarified the following three points.<br><br> <b>1) The system of the places for act......s constituting the hand-made craft market of hobbies</b><br> The places for procurement of materials diversified in the ...
- 件名handcraft market creative activity an exhibition and...
- 参照...特性と課題に関する研究 DEMATEL法による定期市問題の構造化に関する研究 都市の賑わいを生...
紙デジタル記事
国立国会図書館全国の図書館
- 要約等The aim of this paper is to offer suggestions......rom projects that aim to promote the use of distinctive new sweet potato varieties. Ag......l experiment stations aim to pro......by encouraging the production of high added val......roduce through the development of new varieties,......arieties it is often difficult t......to make active purchases of new varieties ......g widely aware of a variety's ch......es, to promote their use and to encourage the development of new products that use such varieties under the leadership of public institu......ons, including the agricultural experiment stations that developed the variet...
- 並列タイトル等（連結）Suitability of Companies when......: A Case Study of New Varieties of Sweet Potato
- 並列タイトル等Suitability of Companies when......: A Case Study of New Varieties of Sweet Potato
紙デジタル記事
国立国会図書館全国の図書館
- 要約等...and services that reduce the environmental ......any companies. They promote them using various......mental communication methods suc......rs still doubt the quality and efficiency of these products. This, together with the lack of knowledge on e......ms, results in the fact that the level of demand for env......er, we examine the effects of environmental ......keting communication tool in order to promote the purchase of various types of environmentall......ers’ cognition of environmental ......ms and analyze the mechanism of consumers’ purchase behaviors of environmentall......ndly products. Then we point out the advantages ...
- 件名Environmental label Marketing communication Consumer behavior
- 参照...Mixing in a Stratified Ocean What Makes a Recycl......r? Determining the Characteristics of the Socially Consc......e Consumers: Profile and Implications for Public Policy The Role of Perceived Cons......veness in Motivating Environment......ious Behaviors The recycling of solid wastes: ......s, value orientations, and attitudes about r......as antecedents of recycling beha......ies Protecting the Environment: A Focus on Donating, Recycling, and Conservation Behaviors I......amework for strategy development MOTIVATIONS AND BEHAVIORS THAT SUPPORT RECYCLING An Integrated Model of Waste Management Behavior The Demographics of Recycling and...
紙デジタル記事
国立国会図書館全国の図書館
- 要約等type:Article The lacquerware in......n demand associated with the depletion of raw materials, a decrease in the number of successors to craftspeople, the inflow of foreign produc......e changes. For these reasons, it'......ure products that satisfy the inspection cri......or being designated as a traditi...... as defined in the Act on the Promotion of Traditional Cr......inafter called the "Act"). In this thesis, I will ana......rent trends in the public sector, the market sector, and the non-profit sector and clarify the situation of the traditional la......in this period of recession. Based on the “Act”, the public sector shou...
- 並列タイトル等（連結）Revitalization of the Lacquerware Industry : Return...
- 並列タイトル等Revitalization of the Lacquerware Industry : Return...
紙デジタル記事
国立国会図書館全国の図書館
- 要約等...いて,その効果を一層高める。 The Japanese case ......hangeable with the case marker ni......sed for 'destination.' However, ......oes not mean that e and ni are s......ng examples in advertising headlines endi......s on sentence patterns of such headlines......es end with e rather than ni. The aim of this paper is ...... determine why the use of ...e. is more often preferred, ......nd to describe the distinctive features of e in advertise......hrough a comparative study of ...ni. and ...e. When the case marker e used at the end of a headline whi......ighlights both the starting point (=the present condition) and the goal (=an ideal), while ni pu...
- 件名広告効果 case-maker e case-maker ni copywriting advertising effectiveness