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Tokyo Metropolitan University Library
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そのクチコミは効くのか
久保田進彦, 澁谷覚著. -- 有斐閣, 2018. <BB02421596>
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そのクチコミは効くのか
久保田進彦, 澁谷覚著. -- 有斐閣, 2018. <BB02421596>
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Marunouchi:MarunouchiSC Library
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/675/Ku14s
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Bibliography Details
title and statement of responsibility area
そのクチコミは効くのか / 久保田進彦, 澁谷覚著
ソノ クチコミ ワ キク ノカ
publication,distribution,etc.,area
東京 : 有斐閣 , 2018.12
physical description area
vi, 206p : 挿図 ; 22cm
Volume Information
ISBN
9784641165373
variant titles
奥付タイトル:The doubt effect : is this word of mouth effective?
note
参考文献: p191-198
note
事項索引: p203-204
note
人名索引: p205-206
NCID
BB27488908
text language code
Japanese
author link
久保田, 進彦||クボタ, ユキヒコ <AU00741328>
author link
澁谷, 覚||シブヤ, サトル <AU00753862>
classification
Marketing NDC8:675
classification
Marketing NDC9:675
classification
Marketing NDC10:675
subject headings
消費者||ショウヒシャ
subject headings
マーケティング||マーケティング
subject headings
クチコミ||クチコミ
subject headings
口コミ (マーケティング)||クチコミ(マーケティング)
subject headings
eマーケティング||eマーケティング
subject headings
消費者行動||ショウヒシャコウドウ
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author
久保田, 進彦
澁谷, 覚
classification
Marketing NDC8:675
Marketing NDC9:675
Marketing NDC10:675
subject
消費者
マーケティング
クチコミ
口コミ (マーケティング)
eマーケティング
消費者行動
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